Datarhyme is committed to protecting your privacy in accordance with the UK GDPR and the Data Protection Act 2018. This policy explains how we collect, manage, and protect your personal information.
Data Controller & Hosting
The data controller for this website is Adrian Cooke, trading as Datarhyme.
This website is hosted on professional cloud infrastructure provided by Amazon Web Services (AWS). To ensure high standards of data protection and performance, all website data is stored on servers located within the United Kingdom.
As we manage our own hosting environment:
- Access Logs: Standard server logs (recording IP addresses and access times) are maintained for security monitoring and to prevent unauthorised access. These are cleared on a regular rotation.
- Security: We employ industry-standard security measures, including encrypted connections (SSL/TLS) and firewall protections, to safeguard the data stored on our servers.
Information We Collect
We collect personal information through your direct interactions with our website:
- Inquiries: We collect your name, email address, and phone number when you submit an inquiry via our contact forms. This data is used solely to fulfil your request.
- Site Security & Performance (Jetpack): We use Jetpack to monitor website health, provide website protection, and optimise site performance. This involves processing IP addresses for the purpose of maintaining server security.
- Spam Protection (reCAPTCHA): We use Google reCAPTCHA to protect our site from malicious activity and automated bots. This service analyses user behaviour based on our legitimate interest in site security.
- Optimisation & Analytics (Rank Math & Google): We use Rank Math and Google Analytics to monitor our search engine performance. These tools are configured to anonymise your IP address, ensuring that no personally identifiable data is stored by these services.
Cookies
We use a cookie consent tool to allow you to manage your preferences.
- Necessary: Essential for site security, session management, and remembering your cookie choices.
- Analytics: Anonymised tracking to help us understand how visitors use our site.
- Security: Required for the operation of anti-spam measures on our forms.
Your Rights
Under UK law, you have specific rights regarding your personal data:
- The Right to Access: You can request a copy of the personal data we hold about you.
- The Right to Erasure: You can request that we delete your personal data (the “right to be forgotten”).
- The Right to Rectification: You can ask us to correct any inaccurate information.
- The Right to Withdraw Consent: You can change your cookie preferences at any time.
To exercise any of these rights, please contact us via the email address listed on our Legal Information page.
Data Retention
We only retain your personal information for as long as necessary to fulfil the purposes for which it was collected, such as managing your hire booking or responding to an inquiry. We do not sell or share your personal information with third parties for marketing purposes.